Cold email calculator
Work back from the customers you want to the emails it would take.
Free, with no signup. It runs in your browser, and we do not send or store what you enter.
The starting values are examples, not benchmarks. Replace them with your own numbers.
5,040 emails to 1,680 people
About 240 emails each working day, in a month of 21 working days.
- People to contact
- 1,680
- Replies needed
- 84
- Calls needed
- 25
- New monthly revenue
- $250
If your reply rate doubled, you would need 840 people instead of 1,680.
That is a lot of email for one day. Sending this much from one account can hurt your sender reputation, so check your provider's limits.
This is arithmetic on the numbers you entered, not a forecast.
What is a cold email calculator?
A cold email calculator works back from the number of customers you want to the calls, replies, people and emails it would take, using your own conversion rate at each step. The result is a sum from your numbers, not a forecast.
How the sum works
It starts with the customers you want, then divides by your rate at each step: calls needed to win them, replies needed to get those calls, and people needed to get those replies. Each step rounds up.
Which numbers should I use?
Your own, if you have sent anything before. The starting values are examples, not benchmarks. Rates vary widely by market and message, so treat the result as a sum, not a forecast.
What about sending limits?
Sending a lot of email from one account can hurt your sender reputation. Check your email provider's limits before you plan around a big number.